Sweeping the Competition with the Pocket Pet Olympics

This case study video for PetSmart’s Pocket Pet Olympics highlights the unique advertising elements used to promote the unique charity event for the company. To encourage customers to “adopt, don’t shop” when it comes to smaller pets, elements such as shareable gifs and interactive outdoor posters were created. PetSmart also embraced social media to get customers involved in the event. The campaign video and artwork was created with creative partner, Ashley Stief.

Mini Case Study

A short version of the Pocket Pet Olympic Case Study video. The full version is located at the end of the page.

Below are the elements that are found within our case study video.

Social Media Gifs

Instagram Advertisements

Facebook Banner Advertisement

Pull-tag Awareness Advertisement

Full Case Study Video

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