Crafted by a talented copywriter at ASI, the engaging narrative for this Content Marketing piece set the stage for an informative journey. Tasked with bringing this vision to life, I took charge of creating the piece using the versatile capabilities of Ion Interactive. Following the stringent brand guidelines from Raining Rose and armed with product images provided, I embarked on the challenge of crafting an attractive educational piece showcasing popular promotional lip balm trends for 2020.
This content marketing piece introduced the use of an older gated form, a full-page requirement before accessing the main content. Recognizing the need for a more user-friendly approach, subsequent projects in my portfolio employed a pop-up gated form, enhancing accessibility and user experience.
Notably, this was the inaugural piece created under Raining Rose's new branding, unveiled in early 2020. Personally invested in their refreshed identity, I found immense joy in crafting this piece, particularly in designing the charming ingredient illustrations adorning the bottom of the page.
To preview this content marketing piece yourself, you can preview it here.
(This CMS piece was created with the old gated form, to continue viewing the piece, please feel free to fill out the fields with: Test)
(This CMS piece was created with the old gated form, to continue viewing the piece, please feel free to fill out the fields with: Test)
