The copy for this piece was written by a copywriter at ASI, I was responsible for creating this Content Marketing piece in the program, Ion Interactive. Following brand guidelines from AIM, I was challenged to create an attractive and engaging piece for end-users.
This piece created a challenge, as I was determined to use Ion Interactive's feature, a full page slider. This allows for an end-user to flow through the piece, allowing for it to be extremely interactive. This also caused challenged with responsive design, it had to be texted on many device sized to make sure it there was no cut off of the text, footers, or icons. This was the first time this type of layout was utilized at Advertising Specialty Institute.
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