Waave, a ride-share service in NYC that is a part of the Taxi and Limousine Commision, aims to get more consumers to use and support their local taxi drivers. A new 360° campaign that sticks to brand colors was created to show off all the perks to riding with Waave. The campaign consists of a billboard, posters, and social media. Plus, a new rewards program was created within the app to encourage more people to use Waave.

Transit Poster: Bus Shelter
Instagram Ad
In-App Rewards Program
A loyalty program was created within the app. Experience the app yourself here. Please note that only links that direct to the loyalty app work.
Billboard
Social Media Gif
For Educational Purposes Only
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